Siemens Healthineers: Here's What You Thought of the Name

Posted in Medical Device Business by Qmed Staff on May 11, 2016

Let’s just say that Qmed readers were, um, less than enthusiastic.

Qmed Staff


Siemens Healthineers Survey
Survey conducted over SurveyMonkey

Bernd Montag, CEO of Siemens's healthcare business, thought the new name reflected engineering and scientific excellence. But for the more than 1200 Qmed readers that answered a recent survey, the new Siemen Healthineers brand can be summed up in one word: "dumb."

More than three-fourths of respondents to the recent survey chose "dumb" as the best adjective. Less than a fourth thought it was "meh" or "brilliant." 

Let's just say that Montag might want to hold off composing a song for a company Healthineer Club. 

Questionable name aside, it's been a good year so far for Siemens' healthcare business, which has been operating as a separately managed company within a company at Siemens. Revenue growth is being fueled by strong sales in the diagnostic imaging business. For the second quarter ended March 31, the healthcare business earned 555 million euros off 3.25 billion euros in sales, up from 536 million euros in profit off 3.23 billion euros in sales during the same quarter a year ago.

Don't miss the MD&M Minneapolis conference and expo, September 21–22, 2016.

Chris Newmarker is senior editor of Qmed and MPMN. Follow him on Twitter at @newmarker.

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