Facing the difficulties of a tough economy and new sources of competition, medical device manufacturers recognize that they must deliver the highest levels of service in order to retain existing customers and acquire new ones. Highly effective order management is absolutely crucial to this objective. In their efforts to improve customer service and maintain competitive advantages, medical device companies face order management challenges in the areas of visibility, productivity, accuracy, cost control and implementation. Companies need to know what and where every order is at any time. They need to be able to retrieve orders and answer customer questions immediately. They need to eliminate non-value-added tasks and human errors that drive up costs and customer dissatisfaction.